Welcome to the Moz integration docs. Once you connect your Moz account to Reasoning Stack, your AI agents and workflows can use the following tools to analyze keywords, assess SEO competition, fetch site metrics, and automate SEO research programmatically.
Before accessing any Moz tools, connect your Moz account via the App Connection page. Without this, tool calls will fail due to missing authorization.

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What is Moz?

Moz is a leading SEO platform that provides keyword research, site audits, rank tracking, and backlink analysis.
It helps marketers and content creators optimize websites for search engines and improve organic visibility.
Moz offers keyword suggestions, search intent analysis, and difficulty scoring to guide content strategy.
You can analyze domain authority, page authority, and brand strength for any website.
Moz’s APIs enable automated SEO workflows, competitive research, and reporting at scale.

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Moz Tool Categories

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Keyword Research & Analysis

  • MOZ_KEYWORD_SUGGESTIONS – Get keyword suggestions from Moz for SEO research and content optimization.
  • MOZ_KEYWORD_SEARCH_INTENT – Analyze the search intent behind a keyword using Moz data to understand user behavior and optimize content strategy.
  • MOZ_KEYWORD_DIFFICULTY – Retrieve the most recent difficulty metric for any keyword to assess SEO competition and ranking difficulty.
  • MOZ_KEYWORD_METRICS – Retrieve comprehensive keyword metrics including difficulty, volume, organic CTR, and priority for any keyword in Moz database.
  • MOZ_KEYWORD_OPPORTUNITY – Retrieve the organic CTR (opportunity) metric for any keyword to assess the potential for organic traffic clicks.
  • MOZ_KEYWORD_VOLUME_FETCH – Retrieve the most recent search volume metric for any keyword in the Moz database.
  • MOZ_KEYWORD_PRIORITY_FETCH – Retrieve the most recent priority metric for any keyword in the Moz database to assess keyword targeting value.

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Site & Domain Metrics

  • MOZ_SITE_METRICS_FETCH – Get comprehensive site metrics such as Domain Authority, Page Authority, Spam Score, link counts and more for one URL.
  • MOZ_SITE_METRICS_FETCH_MULTIPLE – Get comprehensive site metrics for multiple URLs at once.
  • MOZ_SITE_BRAND_AUTHORITY_FETCH – Get the Brand Authority™ score for a website to understand brand strength and benchmark against competitors.

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Ranking & Opportunity

  • MOZ_SITE_RANKING_KEYWORDS_LIST – Retrieve a list of keywords for which the provided site (domain, subdomain, subfolder, or page) ranks in the top 50, along with the ranking position and the difficulty and monthly search volume for each keyword.
  • MOZ_SITE_RANKING_KEYWORDS_COUNT – Retrieve a summary of the number of keywords for which the provided query (domain, subdomain, or page) ranks in the top 50.
  • MOZ_GLOBAL_TOP_DOMAINS_LIST – Get the top ranking domains globally.

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Usage Notes

  • Handle keyword, domain, and site queries carefully to avoid errors.
  • Use keyword and site metrics tools to automate SEO audits and competitive research.
  • Combine ranking, opportunity, and authority tools for advanced SEO workflows.
Automate keyword research, site audits, and SEO reporting by combining multiple Moz tools in your Reasoning Stack workflows.