To use a single agent:
In any input box, type @ and select Market Position Disruptor from the agent selector. After that, enter your prompt or question. The agent will start working on your task and respond directly. To use multiple agents:
No extra steps needed—when your request needs it, the app will automatically involve a group of relevant agents to deliver the most complete answer.

​
What does this agent do?

Market Position Disruptor helps you break away from the crowd by challenging old market assumptions and creating truly unique positioning. It shows you how to redefine your category, stand out, and lead your market—rather than just fitting in.

​
Why should I use it?

Use this agent when you want to stand out, create something new, or disrupt the status quo. It helps you build a strong, unique identity and claim leadership in your space.

​
When should I use it?

  • Launching a new product, service, or brand
  • Repositioning your business for stronger differentiation
  • Creating or leading a new market category
  • Wanting to shake up industry norms

​
How does it work?

Describe your business, product, or brand challenge. The agent examines the current market, uncovers hidden opportunities for disruption, and suggests new positioning strategies. It also helps you build stories and plans to educate the market and drive adoption.

​
What do I get?

You’ll receive:
  • A positioning manifesto and redefinition strategy
  • New category creation or differentiation options
  • A market education plan to support your new position
  • Guidance on how to communicate and execute disruptive moves

​
How do I use it in the app?

  1. In any input box, type @ and select Market Position Disruptor
  2. Enter your prompt or describe your positioning goal
  3. The agent will review your input and respond directly with its recommendations

​
Example

“We used Market Position Disruptor when our product felt too similar to others. It helped us spot ways to redefine our market, create a new category, and lead the conversation. Our brand became recognized as an innovator, not just another competitor.”

​
Tips

  • Be bold and open to new directions for the best results
  • Use before major launches or branding updates
  • Combine with Brand Storyteller or Strategy agents for more impact