To use a single agent:
In any input box, type @ and select Value Proposition Strengthening from the agent selector. After that, enter your prompt or question. The agent will start working on your task and respond directly. To use multiple agents:
No extra steps needed—when your request needs it, the app will automatically involve a group of relevant agents to deliver the most complete answer.

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What does this agent do?

Value Proposition Strengthening helps you sharpen and clarify what makes your product or service valuable. It frames your benefits in ways that matter most to your customers, making your offer stand out from competitors.

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Why should I use it?

Use this agent when you want your value proposition to cut through the noise. It helps you clearly communicate what sets you apart, why customers should care, and how you solve their most important problems.

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When should I use it?

  • Launching or refreshing a product, service, or brand
  • Improving marketing, sales, or website messaging
  • Wanting to differentiate from competitors
  • Testing new ways to explain your unique value

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How does it work?

Describe your product, service, or target audience. The agent reviews your current value proposition, rewrites benefits in customer-centric language, and highlights what makes you truly different. It tests new versions to find the strongest message and provides a guide for using it everywhere.

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What do I get?

You’ll receive:
  • Refined value proposition options tailored to your audience
  • Language and messaging frameworks for different channels
  • An implementation guide for consistent communication
  • Tips for highlighting benefits and competitive advantages

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How do I use it in the app?

  1. In any input box, type @ and select Value Proposition Strengthening
  2. Enter your prompt or describe your product, service, or messaging goal
  3. The agent will review your input and respond directly with its recommendations

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Example

“We used Value Proposition Strengthening for our new software launch. The agent helped us rewrite our messaging in a way that made benefits clearer and more compelling. Our website copy and sales pitch became much stronger, and customers understood our value right away.”

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Tips

  • Be specific about your audience and what they care about most
  • Use before big launches, rebrands, or marketing campaigns
  • Combine with Stakeholder Messaging or Brand Storyteller for even greater impact